Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
Direct Economic Impact
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$23.65 thousand jobs
Stimulative Effect on Economy
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
Lenawee Broadcasting’s WLEN-FM (Adrian) broke a record with its annual “Thank A Vet” fundraiser this year, raising $34,697.50 in 12 hours for the “Veterans Dire Need Fund,” distributed through Housing Help of Lenawee. Now in its 16th year, the fundraiser is in celebration of Veterans Day and is an event to raise funds and awareness… read more
Cumulus Media announced that its WDRQ-FM (Detroit) held the Broadway’s Veterans Matter Honor-Thon on Thursday, November 11, driving emergency funds to provide 10 local homeless veterans with long-term housing. The Honor-Thon aired from 6-10 a.m. during the morning show. In those four hours, listeners donated $7,100. During the 8am hour, sponsor JDog Junk Removal provided… read more
Cumulus Media Detroit has announced that its three stations (WDVD-FM, WDRQ-FM and WJR-AM) have partnered with the U.S. Marine Corps for their annual toy drive benefitting Toys for Tots of Southeastern Michigan. The drive kicked off November 1. “We couldn’t be more proud to support the great work of our U.S. Marine Corps for this… read more
The annual WLUC-TV (Marquette) TV6 Canathon kicked off this past Monday (11/1). The Canathon is a month long effort to collect donations of canned goods to help feed a hungry neighbor. This is the 40th year for the event and organizations like the Salvation Army say it’s an important effort at a time of year… read more
On September 30, Cumulus Media’s Flint radio stations (WDZZ-FM/WWCK-FM/WBFE-FM) held a 13-hour radiothon to raise money for the Boys & Girls Club of Greater Flint. Over $9,000 was raised from listeners for local kids! The money is used to supply sports equipment, art and academic supplies, game room additions and repairs to the garden Hoop… read more
This past Wednesday (10/13), Gray Television’s WILX-TV held a different type of telethon; one that wasn’t intended to directly raise money, but rather intended to find volunteers in the community to help the Salvation Army this upcoming hollday season. Every year, Salvation Army volunteers are out ringing bells and collecting toys to help make sure… read more
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